Ten Reasons Why You Need a Website

There are numerous reasons for having a website. If you run a business, we believe that these days, you cannot afford to be without one. Here are ten reasons why we think that you need a website:

1) Availability

When you have a website, potential customers can find out about your products and services 24 hours a day.

2) To Provide Business Information

70% of Internet users go online to find local area information rather than using a local directory or phone book. The web is cheaper than Directory Enquiries, and faster than Yellow Pages.

3) To Answer Questions

When you receive phone enquiries, much of your time is spent answering the same questions over and over again.

4) To Compete

Do you competitors have websites? When a potential customer searches the internet for the kind of product or service you provide, who will they find? Your competitor with a professionally-designed website, or you?

5) Cost-Effective Advertising

Have you ever had a colour brochure printed for your business? Was it expensive? Think of a website as a full colour brochure. Unlike a printed brochure it never gets lost or thrown away and you never have to have more printed. Your website is available in pristine condition, 24 hours a day to anyone in the world.

6) To Project a Professional Image

Customer perception is important. Your business may be small or localised, but there is no reason why you should not compete with the big boys. Your website can be as sophisticated as any competitor, whatever the size of your business.

7) To Promote your business

A website allows you to promote your products for everyone to see. You can explain the benefits, make comparisons with other products, or show recommendations from happy customers.

8) To Sell your Products & Services

Have you ever bought anything using the internet? Could your product or service be sold directly via the internet? A website can be a great tool to not only promote, but also to sell your services. You can't be available 24 hours a day. Your website can.

9) Word of Mouth Advertising

The simplest form of new business creation is word of mouth. Your friends, colleagues and satisfied customers can remember your website address and pass it on. They are effectively handing-out broucures on your behalf.

10) To Reach New Markets

Approximately 750 million people worldwide have access to the World Wide Web. They are not all potential customers, but no matter what your business is, you can't ignore 750 million people!

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