How To Market Your Offline Business Online

How To Market Your Offline Business Online

The trouble with an offline business is the rather limited market it can service and advertise to.

Many factors need to be at work to ensure your business success.

Among them is the geographical area you target for your offline business’ goods or services. Likewise are the restrictive venues for advertising. You may have to make a substantial financial investment to get your products or services the exposure they need.

Place a small ad in the local paper, and feel the pain, as the circulation of the press goes up, so does the price. That business card on a pin board will only go so far.

Everything changed with the advent of the Internet over a decade ago. Nowadays, the whole world can become your market, your marketing and delivery, can be conveyed in digital speed, and, usually, with no additional cost.

It is no secret that the Internet has become a breeding ground for silent millionaires from all around the globe. These silent millionaires are the people who have long established online enterprises that have grown into great empires. You won't hear about them on TV or radio, doing the rounds on the Jay Leno’s and David Letterman’s shows. They have exploited the web making generous earnings that carried them to millionaire status, and that fact alone is enough to make them happy, proud and silent.

You don't give away the goose that lays the golden eggs do you?

Did you know that the Internet can also provide the same benefits for existing offline businesses? In fact, either you climb onto the cyber bandwagon or you get left for dead by your competition, so why not race them for online prominence and leave them biting your dust.

Here are some things you need to know to start marketing your offline business online.

1. Ideally, you will need a web site. A web site would be like an online version of your shop where you could display your products or announce your services. Your web site can also be the place where transactions can be made. You could accept orders and

pre-orders through the use of applicable forms and reliable payment methods.

2. You will need to make your prospective clients feel secure about transacting online. 63% of consumers worldwide are still hesitant about making online payments. This can be remedied by securing your payment pages with Secure Socket Layers, or SSL, to protect data transmissions over the web.

3. You also need to learn how to drive traffic to your site.

Traffic is the number of web users who get to visit your site. It goes without saying that the more people who would get to see your pages, the more exposure your products or services will

receive. This is the logical antecedent to sales increase. Here are some proven ways to increase the volume of traffic that your site could generate:

A. Optimize your site for the search engines. A good 80% of traffic comes from search engines queries. If your pages can have good positions in search results, rest assured that visitors would flock to your site. Search engine optimization tactics include keyword research and integration, content production, and of course, submission to as many search engines as possible.

B. Exchange links with other sites, but as much as possible, try to bargain for one way links to your site.

Search engines often frown upon reciprocal linking although many people still suggest this activity.

C. Advertise in other sites through the use of banners. You can also use start page exchange programs, you can get results with the right tactics.

D. Try Pay Per Click advertising. The top dog is Google Adwords, but many other resources allow you to advertise by pay per click.

4. You also have to establish a way to keep past visitors. This could be done through a good autoresponder service, and with the distribution of an eZine. Ezines are electronic newsletters that provide informative content for your subscribers. By offering them something worth their time, you would be able to warm them up for future sales.

5. You can likewise consider viral marketing, which is the online equivalent of word of mouth advertising. This is how it goes: distribute a useful product for free. This is usually in the form of an eBook or a special report on a subject of interest and importance for your target market. Strategically populate the product with links to your site. Allow your readers to freely distribute the same to their friends. This would guarantee an exponential spread of the said product, and correspondingly, a similar exponential growth of your site’s exposure.

Marketing your offline business online is always a win-win situation. You don’t need a substantial investment, and the risks are usually negligible. Try it and discover a whole new world of promising possibilities for your enterprise.

by JD - 2007

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