|
Why
Do I Need Video and/or Audio On My Website?
Why Do I Need Video and/or Audio On My Website?
by: Shane Kukec
Bottom Line: If your website and emails are silent, you're leaving money on the table! Its that simple.
More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of
incorporating multimedia into their online marketing strategy. It's a proven fact that multimedia more easily and
effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and
customers. Time and time again research has shown that using multimedia in the form of video and/or audio
advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.
If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then
those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing
strategy.
"As traditional banner ads continue to decline in their effectiveness...leading companies..[will turn] to streaming
media to juice up their online advertising. These initial trials are just the beginning of what industry experts
believe will be a huge market...Streaming media has a 70% response rate for content, a 60% response rate for
advertising information, and a 49% "buy" rate for online merchandise. (Source: Hostcentric Streaming Media:
Industry Outlook)."
When you look at the above statistics put together by leading authorities, can you really afford not to jump at the
chance to use Multimedia as an advertising strategy?
Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds
of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically
dropped over the last couple of years all over the Internet.
Savvy Internet Marketers know this and have already seen the light. You'll notice that many of these “Gurus” are
lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video
into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits
inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers
and customers. Think about it...you can convince your prospect to buy your product or service or subscribe to your
ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn't
convey your passion for your product, service or publication. The human voice has the power to influence, motivate,
and persuade prospects to take action with much less resistence and reluctance. These days there are scams all over
the Internet and as a result people are very skeptical of many sites and ultimately the "online" business owners
behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the
impression that you are a “real” business and someone they CAN trust.
By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you
to get your point across much easier which all leads to one end result-MORE SALES!
There are many others benefits to speak of which include the following:
1. Explain selling-points much more easily and clearly to captivate your potential buyer.
2. Describe your product or service and the benefits of using it clearly and concisely.
3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in
any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in
list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.
Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of
multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web
experience.
Again, the question asked is "Why do I need Video and Audio on my Website?"
The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online
businesses. Very soon, all online business owners and marketers without exception will need to incorporate
multimedia into their marketing strategies to maintain the continued existence of their online presence.
Do advertisers on TV try to sell you their products and services by using written text? I rest my case.
Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter "The Intelligent Marketer"
at http://www.theintelligentmarketer.com%20where he shows people how to
generate a substantial income using simple and very powerful marketing strategies. Shane's also the developer of 2
revolutionary new products guaranteed to help explode any business quickly and easily: (http://www.jvmining.com)
(http://www.videoaudiogenerator.com). You can reprint this article for
free on your site or newsletter but the entire article, resource box and live links must remain
intact.
by Shane Kukec - 2 June
2008
Back to Top
###
| 
